Impress Your Potential Customers
When they see that the people and environment in your images actually fit your business and brand, they know you’re legitimate. It adds that extra level of professionalism that you have really invested in your business. Also, featuring your own staff can really humanize your brand since people like to connect with other people. When they actually see your staff in mode at your business, it will immediately give off a positive perception. Seeing recognizable faces emits authenticity, and people trust authenticity.
Brand Consistency Across Marketing Channels
Another useful benefit of stock images is that you’ll have a consistent style of images across all of your marketing channels. Your business needs its own royalty-free image library of high-quality custom stock photos that you can use anytime, anywhere. And custom stock is the perfect way to be versatile in choosing what goes on your marketing materials that the world will see.
Builds Internal Employee Efficacy
When you invest in your employees by showing them off and that you’re proud of them, they will appreciate it and feel seen. Having professional images of your staff can also increase their confidence in the company – who wouldn’t feel more trust and loyalty when you’re officially a part of the brand image?
Great For Media and PR
Lastly, when you get some media attention, which photo are you going to use for that hero image? You don’t want them to use a generic stock photo. You want a highly-selected professional photo that gives off the message and perception you want others to see. And it actually turns out that if you have unique high-quality photos of your company and products, you’re more likely to be selected for media outlets like articles, blogs, newspapers, magazines, and even television! Overall, it will increase the public interest in your company.