Insights and news
Video
Event highlight reels, interviews, testimonials and promotional video, plus tips for planning video that serves your goals long after the event.
AWS Non Profit Projects
Over the past several years, we’ve had the privilege of partnering with the nonprofit division of AWS to support their annual conference—an event that brings together leading nonprofit organizations from across the country at their East Coast headquarters in Washington, DC.
Maximizing Social Media Reach with AI-Powered Video Editing
In today’s digital landscape, short-form video content is king. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content consumption, favoring bite-sized, engaging videos that capture attention in just a few seconds. If you’re sitting on a library of long-form videos—whether they’re webinars, podcasts, or full-length interviews—you might be wondering how to make them work in a world that thrives on brevity. The answer? AI-powered video editing.
How to Make Effective Videos for Event Planners & Marketers – Tips and Techniques
In this article we dive deeper into how to make effective videos that lead to more engagement and the specific techniques you can use in your next video project.
Fall 2023 Video Projects
We had the privilege of collaborating with the Trust for Public Land for their 50th anniversary celebration event in December. The gathering boasted an illustrious guest list, including the Mayor of San Francisco and other prominent figures. Our contribution involved delivering top-notch photo booth services and comprehensive video coverage, ensuring we captured the true essence of the celebration.
The Basics of Setting Up A Live Stream Presentation
With the world moving towards a more virtual, online presence, the capabilities to have an at-home production have come a long way. Live streaming used to be a very limited and complex process that often yielded low-quality results. Now it's become easier than ever, but understanding everything that goes into it can still be overwhelming. So we've decided to put together a guide for beginners that provides an overview of the set-up. Afterwards you'll have a better idea what you need to get started and whether it's better to have a professional help you out.
How Repurposing Content Can Increase Your ROI
There's no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what you're looking for and can give you the highest level of return.
Video: The Women’s Building – Impacting The Local Community
We’re so proud to have recently produced a video for The Women’s Building located in San Francisco! As a promotional video, it highlights the nonprofit organization’s presence in the community and the services they provide, especially for low-income women and their families.
Video: Practicing Mindfulness with the ‘Search Inside Yourself Leadership Institute’ (SIYLI)
Orange got to work with the Search Inside Yourself Leadership Institute (SIYLI) on a video [...]
Giving Back: Highlighting My New Red Shoe’s Impact On Local Families
Not long ago, we donated our time and services to the My New Red Shoes organization to photograph their event that gave away new shoes to underprivileged families. For us, it was very gratifying to capture the joy on the kids and families’ faces as they got to choose their new pair of kicks.
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Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.
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