Articles by

Jack Huynh

Jack Huynh is co-founder of Orange Photography, the San Francisco photo and video agency serving corporate brands nationwide since 2001. A former dot-com technical lead with an economics degree from UC Berkeley, he guides Orange’s growth and technology, from headshot activations to AI-assisted image delivery. Based in Ann Arbor, he’s also building Beyond the Cushion, a long-term portrait project on Buddhism in modern America. Dad and runner. Read Jack’s full bio →

Recapping EventMB’s ‘The Future of the Event Industry 2021 Outlook’

February 25th, 2021|

This was the prevailing question asked throughout Event Manager Blog's virtual conference last week, "The Future of the Event Industry 2021 Outlook". Moderated by EventMB's Founder and former Editor-in-Chief, Julius Solaris, the virtual event brought together many top industry leaders in various sectors as speakers to discuss the current state of the event industry and the many developments that has occurred consequentially from the pandemic-ridden year. 

How Asset Management Can Make Your Life Easier

July 14th, 2020|

If you work with a lot of media - videos, pictures, and content from events or your internal team - then you must have a large cache of media assets that you don't know what to do with. Undoubtedly in today’s digital age, media has increasingly become a large part of our everyday experience. We consume and create photos, audio files, video clips, and text content. Though the opportunities for use has increased, the rise in digital media also creates challenges in navigating through all of these stored assets.

The Basics of Setting Up A Live Stream Presentation

June 30th, 2020|

With the world moving towards a more virtual, online presence, the capabilities to have an at-home production have come a long way.  Live streaming used to be a very limited and complex process that often yielded low-quality results. Now it's become easier than ever, but understanding everything that goes into it can still be overwhelming. So we've decided to put together a guide for beginners that provides an overview of the set-up. Afterwards you'll have a better idea what you need to get started and whether it's better to have a professional help you out. 

How Repurposing Content Can Increase Your ROI

June 23rd, 2020|

There's no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what you're looking for and can give you the highest level of return. 

How Orange is Staying Active During SIP!

June 16th, 2020|

With the lockdowns in place and the events industry on hiatus, our staff has been itching to get back to our shoots. But we've been keeping ourselves busy in interesting ways, so we decided to connect with our community by showing what we've been up to!

The Events Industry in the Age of the Coronavirus

March 16th, 2020|

As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers Conference, Google’s Cloud Next, and many more. 

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning
Faster event photo and video delivery
An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.
What’s inside
Planning and logistics: coverage assignments, workspace and internet requirements.
Media management: onsite editing, secure backups and facial-recognition galleries.
Review and approvals: Frame.io workflows and same-day content approvals.
Free downloadGet the checklist
White paper · PDFFor content strategy
Turn one event into months of content
A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.
What’s inside
Strategy and planning: a framework to build your event-content strategy around multi-channel goals.
AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.
Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.
Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.
Free downloadGet the white paper

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