Articles by

Jack Huynh

Jack Huynh is co-founder of Orange Photography, the San Francisco photo and video agency serving corporate brands nationwide since 2001. A former dot-com technical lead with an economics degree from UC Berkeley, he guides Orange’s growth and technology, from headshot activations to AI-assisted image delivery. Based in Ann Arbor, he’s also building Beyond the Cushion, a long-term portrait project on Buddhism in modern America. Dad and runner. Read Jack’s full bio →

Summer Highlights

August 1st, 2022|

We're excited to be working again with one of the industry leaders in large production management, Opus Agency.  We've worked with them for many years prior to the pandemic and was grateful that we were about to serve them on a year-long engagement for Amazon Web Services. AWS hosts developer summits in numerous metropolitan cities and worked directly with us to manage their photo needs in all those markets.

Welcome back Norm!

April 19th, 2022|

Like the drinking buddy from Cheers, we're ecstatic to welcome back Norm (as in Normalcy!) in our industry. Of course, we're still crossing our fingers that there won't be another COVID variant that makes use take four steps backwards but with the volume of work we're doing for our old time clients, we expect that the worst is behind us!

Jack’s Southern Migration Tour

February 13th, 2022|

Jack embarked on a southern migration a few weeks ago to escape the Michigan winter and work on his multimedia project, Beyond the Cushion. Having been in lock down for the past several years like everyone else, this is the first time he is able to use this nimble conversion van for an extended period to efficiently travel and stay inconspicuous! It has been a fruitful journey being to interview a number of people for the project and see some of the less visited national parks! Here are a few small samples of the journey thus far. 

Southwest Highlights

June 25th, 2021|

 The second segment of my epic road trip was in the Southwest and even though it was in the winter months, the weather was great during that time of the year. The great thing about the arid southwest is that things don't look that different compared to the summer. Undoubtedly my two favorite cities during this segment was Sedona and Santa Fe for different reasons. Like Bend OR, Sedona is a bit of any outdoor lover's dream with the vast array of things you can do almost year around. Meanwhile, Santa Fe had the hippie eclectic charm and spiritual energy that  made me feel right at home. No doubt, I will spend more time in this part of the west in the future. 

Jack launches a new portfolio website

June 18th, 2021|

As a silver lining of the great pandemic of 2020, I took some time (actually a lot of time) to reflect on my body of work and put together some 'highlights' from the past 20 years of professional work. Ironically, the bulk of what I've pull together is a very small percentage of the type of work that I normally do for our corporate clients.

Coursera’s IPO Launch

April 26th, 2021|

It was an early morning as we were in Mountain View, CA for the opening bell at 6:30AM PST. But the day started even earlier as staff members were in the building even hours before and there was plenty of buzz to go around. Produced by Ethos Event Collective, Coursera's normal office space was transformed and set up perfectly for a live recording. 

Leveraging the Current Environment with Custom Stock Photography

March 11th, 2021|

So what’s a great way to emerge out of the pandemic and let your audience know that you’re open and ready for business? How about some custom stock photos that reminds them of your presence and puts you top of mind! Having an updated set of images is a great way to build anticipation and make people look forward to working with you again. And it's something that's still doable as we're socially distancing amid the pandemic. You’ll immediately stand out from your competitors who are still seemingly lying dormant waiting for the best time to start promoting themselves. 

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning
Faster event photo and video delivery
An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.
What’s inside
Planning and logistics: coverage assignments, workspace and internet requirements.
Media management: onsite editing, secure backups and facial-recognition galleries.
Review and approvals: Frame.io workflows and same-day content approvals.
Free downloadGet the checklist
White paper · PDFFor content strategy
Turn one event into months of content
A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.
What’s inside
Strategy and planning: a framework to build your event-content strategy around multi-channel goals.
AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.
Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.
Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.
Free downloadGet the white paper

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