Insights and news
Feature Marketing
Featured insights for marketing teams on turning event photography and video into campaigns, custom stock libraries and content that keeps working after the event.
Maximizing Social Media Reach with AI-Powered Video Editing
In today’s digital landscape, short-form video content is king. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content consumption, favoring bite-sized, engaging videos that capture attention in just a few seconds. If you’re sitting on a library of long-form videos—whether they’re webinars, podcasts, or full-length interviews—you might be wondering how to make them work in a world that thrives on brevity. The answer? AI-powered video editing.
How to Make Effective Videos for Event Planners & Marketers – Tips and Techniques
In this article we dive deeper into how to make effective videos that lead to more engagement and the specific techniques you can use in your next video project.
Leveraging the Current Environment with Custom Stock Photography
So what’s a great way to emerge out of the pandemic and let your audience know that you’re open and ready for business? How about some custom stock photos that reminds them of your presence and puts you top of mind! Having an updated set of images is a great way to build anticipation and make people look forward to working with you again. And it's something that's still doable as we're socially distancing amid the pandemic. You’ll immediately stand out from your competitors who are still seemingly lying dormant waiting for the best time to start promoting themselves.
The Basics of Setting Up A Live Stream Presentation
With the world moving towards a more virtual, online presence, the capabilities to have an at-home production have come a long way. Live streaming used to be a very limited and complex process that often yielded low-quality results. Now it's become easier than ever, but understanding everything that goes into it can still be overwhelming. So we've decided to put together a guide for beginners that provides an overview of the set-up. Afterwards you'll have a better idea what you need to get started and whether it's better to have a professional help you out.
How Repurposing Content Can Increase Your ROI
There's no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what you're looking for and can give you the highest level of return.
Setting Up Your Zoom Calls for Success
As we all are adjusting to the quarantine orders from these COVID-19 restrictions, one thing that is certain to come out of [...]
Coronavirus, International Prospects, and Optimism Highlight the SF Travel Marketing Conference
Marriott International’s Area General Manager John Kimball speaking at the SF Travel Marketing Conference. [...]
Maximizing Celebrity Engagements Through Media
There's no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a [...]
Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful
Videos are a booming trend in the events and marketing industry Marketers have always needed a way to promote [...]
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