Lastly, this goes with much of what we’ve already discussed but we can’t stress enough the importance of collecting as much video content of the event as possible. Video compilations of those celebrity personalities sharing their thoughts about your event can go a long way into improving your PR and advertisements or promotional material in the future. You can read more about the power of videos in marketing in this article, but in general they’re just very appealing content that attracts the most viewers and engages them the longest.
In addition, try to get some “behind-the-scenes” shots of the event and interactions that happen between the big moments! People are interested with what goes on in those intimate moments so they’ll tune in especially when a celebrity is involved. It’s also just a great way to show the authentic, genuine site to the event, celebrity, and your company.