The Events Industry in the Age of the Coronavirus

2020-03-23T13:31:37-07:00By |Categories: Article, Associates, Business, Company, Event, Industry Knowledgebase, News, Photography, Video, Video Production|Tags: , , , , , , , , , , , |

Elbow-touching has become a popular alternative to the usual handshake-greeting. 
As we’ve all seen, events have been cancelled at an alarming rate over concern of the virus spreading exponentially. Organizers have canceled SXSW, many other festivals such as Coachella have either canceled or postponed their events. Huge annual conferences have been shut down altogether like E3, Facebook’s F8, the Game Developers ConferenceGoogle’s Cloud Next, and many more. 
 
Many companies are requiring their employees work […]

Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Tech Trends: Emergence of Video Marketing and Why It Has Become So Powerful

2020-03-23T13:35:30-07:00By |Categories: Article, Event, Industry Knowledgebase, News, Video, Video Production|Tags: , , , , , , |

Videos are a booming trend in the events and marketing industry

Marketers have always needed a way to promote their services to their potential clients and historically, this has been mostly done through images and text describing what they can offer. But in today’s world of modern technology, video has become a central component of effective marketing campaigns and strategies.
 
Statistics show that over 54% of consumers prefer to see video content from brands, which is […]