Coronavirus, International Prospects, and Optimism Highlight the SF Travel Marketing Conference

2020-03-06T12:43:55-08:00By |Categories: Article, Event, News, Photography|Tags: , , , , , , , |

Marriott International’s Area General Manager John Kimball speaking at the SF Travel Marketing Conference. 
Last week we wrapped up a marketing conference by one of our valued sponsors, SF Travel! The event, held at Mission Bay’s Conference Center on UCSF’s beautiful campus, gathered leaders in the local hospitality industry to discuss the current state of travel and tourism to San Francisco as well as the latest trends. 

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Maximizing Celebrity Engagements Through Media

2019-11-19T19:48:51-08:00By |Categories: Article, Engagements, Event, Industry Knowledgebase, News, Photography, Uncategorized, Video|Tags: , , , , , , , , |

There’s no doubt about it, celebrity appearances are one of the best ways to boost sales and branding. Having a celebrity endorse your organization with an appearance can instantly change its public perception by inspiring consumer confidence, credibility, and legitimacy. Their likeness will grab the audiences’ attention and add a touch of curiosity to your event, which increases the buzz and attendance around it.

But how will you prepare for the engagement to make the […]

Social media portraits and getting the most out of your headshots

2018-11-16T19:12:02-08:00By |Categories: Industry Knowledgebase, News, Portraiture|Tags: , , , , , , , |

social media portraits and headshots by orange photographyToday we have so many ways to get yourself out there and on social media especially, your image is important and something that contributes to your own personal brand as well as your business.  In the past we’ve talked about the difference between headshots and […]

Truly custom Macbook logos! Take that, Apple!

2017-07-24T21:23:56-07:00By |Categories: Business, Point of View, Reviews|Tags: , , , , , |

We shot for Automattic last week and one of the coolest things was the Macbook Airs that a few folks had. CEO Toni Schneider is shown here showing off his laptop in the photo above and I was like, I gotta have that too! It’s also a great marketing/branding element for anyone who’s got folks out in the field a lot. And it’s a great corporate gift […]

Documentary Review: Art & Copy (psst, just watch it!)

2017-07-25T15:33:49-07:00By |Categories: Point of View, Reviews|Tags: , , , , , , , , , , |

As photographers we are often in the same boat as the creatives who work in advertising – with similar clients, similar goals, and we’re often working together on projects.  Having come from an agency background, watching Art & Copy: Inside Advertising’s Creative Revolution was a joy.

Kevin here at the studio recommended it and the documentary does a good job of showing a […]

Movie Review: Art & Copy (psst, just watch it!)

2017-07-25T15:33:49-07:00By |Categories: Point of View|Tags: , , , , , , , , , |

As photographers we are often in the same boat as the creatives who work in advertising – with similar clients, similar goals, and we’re often working together on projects.  Having come from an agency background, watching Art & Copy: Inside Advertising’s Creative Revolution was a joy.

Kevin here at the studio recommended it and the documentary does a good job of showing a […]

Imaging USA wrap up

2017-07-24T20:48:22-07:00By |Categories: Point of View|Tags: , , |

So things have been pretty hectic getting back to the studio and while early January is usually a bit slow for us this year things have been hopping! Anyhow, Imaging USA was once again a very useful conference with a lot of good knowledge being shared and of course lots of neat stuff at the expo. The biggest trends did seem to be online, actions and albums. I’ve posted the PDF of my presentation (Event Photography Marketing […]

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