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How Repurposing Content Can Increase Your ROI
There's no doubt that content marketing for your company can be extremely time-consuming and labor intensive. Creating social media posts, blog entries, and email templates will drain up a lot of your energy over time, especially if you want it to be well-researched and effective. So what if there was a way to make this a lot easier without having to reinvent the wheel every time? It turns out repurposing content does exactly what you're looking for and can give you the highest level of return.
Welcome back Norm!
Like the drinking buddy from Cheers, we're ecstatic to welcome back Norm (as in Normalcy!) in our industry. Of course, we're still crossing our fingers that there won't be another COVID variant that makes use take four steps backwards but with the volume of work we're doing for our old time clients, we expect that the worst is behind us!
Jack’s Southern Migration Tour
Jack embarked on a southern migration a few weeks ago to escape the Michigan winter and work on his multimedia project, Beyond the Cushion. Having been in lock down for the past several years like everyone else, this is the first time he is able to use this nimble conversion van for an extended period to efficiently travel and stay inconspicuous! It has been a fruitful journey being to interview a number of people for the project and see some of the less visited national parks! Here are a few small samples of the journey thus far.
Southwest Highlights
The second segment of my epic road trip was in the Southwest and even though it was in the winter months, the weather was great during that time of the year. The great thing about the arid southwest is that things don't look that different compared to the summer. Undoubtedly my two favorite cities during this segment was Sedona and Santa Fe for different reasons. Like Bend OR, Sedona is a bit of any outdoor lover's dream with the vast array of things you can do almost year around. Meanwhile, Santa Fe had the hippie eclectic charm and spiritual energy that made me feel right at home. No doubt, I will spend more time in this part of the west in the future.
Jack launches a new portfolio website
As a silver lining of the great pandemic of 2020, I took some time (actually a lot of time) to reflect on my body of work and put together some 'highlights' from the past 20 years of professional work. Ironically, the bulk of what I've pull together is a very small percentage of the type of work that I normally do for our corporate clients.
Just spent 5 days in a jaw-droppingly gorgeous spot! 🌅 With a lake, river, and views that could make a postcard jealous, it was pure summer bliss. Who knew peace could be so picturesque? While everyone else is busy crowding the Grand Tetons, I’m over here reveling in my own little secret paradise! 🌲✨ This part of the Wind Range in Wyoming is bursting with adventure—hello, scenic trails and crystal-clear waters! Adventure`s ringing my doorbell, and I`m ready to grab my gear and dive in! 🌄🚣♂️
#SummerVibes #LakeLife #RiverViews #Wanderlust #GrandTetons #WyomingAdventures #NatureLovers #ExploreMore #WindRange #TravelDiaries #HiddenGems #OutdoorEscape #ScenicViews #AdventureAwaits
Now that the World Cup is over, we`ve had a blast shooting all over North America during the whole tournament. While we can`t post any photos from in stadium, here`s some shots from the various events we covered. Personally we were most excited about the @USWNT players as we`ve been fans of them since the 1996 Atlanta @Olympics which started a huge run of domination. @MiaHamm was the striker on that team and the 99ers and it was fun to see pinball enthusiast/Ted Lasso as well. Having supported Manchester United and Juventus it was cool to photograph @alessandrodelpiero several times at events and @philipneville18 - only with Roy Keane would`ve done some events, but anyone who knows him knows he would not be down with that 😂
We`ve had a blast covering FIFA World Cup events so far and although our own countries are out, it`s been a thrilling ride! Having been a huge fan of the World Cup (both the mens and womens) it`s been a joy to cover events and be at stadiums across North America. While now it`s down to the final four we`re still working events around the games through the final and of course watching the matches with other fans. While we can`t share shots from all of the events here`s a few featuring some greats we grew up watching including the great @USWNT legend @miahamm (!!!!) and @alessandrodelpiero (loved him for Juventus and Italy). It`s been a fun ride so far and having now shot at a World Cup, we`ve photographed all of the big three - Olympics, Super Bowl and now, World Cup! Excited to be shooting at the Women`s World Cup next year in Brazil as well! #futbol #FIFAWC26 #WorldCup
We had a sort of reunion with so many Orange Photography alumni at Stripe Sessions this week! Our own team of six covered the conference alongside many friends and former team members. It reminded us of how our connected our events community is here and how we all support each other and keep relationships going! #eventprofs #eventphotographers
About 90 mins outside of Las Vega`s is a little disperse camping spot know as steward`s point. I made it my base station (Jan 2025!) as I couldn`t get a campsite in Valley of the Fire State Park. Well, it turn out mighty fine location for my drone shots. Since I got in the late evening, I didn`t get the chance to scout for a more scenic campsite but I am not complaining!
#CampingAdventures #StewardsPoint #ValleyOfFire #DronePhotography #NatureLovers #LasVegasDayTrips #OutdoorExploration #Wanderlust #ExploreNature #ScenicViews #CampingLife #Dronestagram #TravelDiaries #AdventureAwaits #InstaTravel 🌄✨
It`s been about 5 days ago since I returned from my two month tour of the american southwest. The usual routine of doing alot of `productive` things have taken over and in the evenings, I take a break from being productive to look over the photos from the trip. I haven`t had much contemplation time these days but the trip did provide enough unproductive time to narrow the focus of life moving forward. photography will become a hobby again next year was one resolve to create more room for big picture stitching. Meanwhile, my first stop on this trip was Moab, the adventure capital city. I attempted a trial run in the backcountry of moab and failed to my delight. when everything is empty there is nothing to achieve.
#Moab #AmericanSouthwest #AdventureCapital #PhotographyJourney #TravelDiaries #BackcountryAdventures #NatureLovers #ExploreMore #Wanderlust #UnproductiveTime #LifeFocus #BigPictureThinking #TravelPhotography #EmptySpaces #ContemplationTime 🏞️📸✨
So i got a bit lucky with the sunset at long dong silver spire in Hanksville, UT. Not too far off the highway and pretty close to Capitol Reef National park as well if you`re in the area. I almost missed the landmark because I stopped at the first spire i saw and it turn out that it was just a teaser spire. Nothing like a little whiskey to add to the confusion.
#SunsetViews #LongDongSilverSpire #Hanksville #CapitolReefNationalPark #Wanderlust #NatureLovers #AdventureAwaits #ExploreUtah #TravelDiaries #WhiskeyMoments #ScenicSpots #PhotographyLovers #OutdoorAdventure #RoadTripUSA #InstaTravel 🌄🥃
✨ We’re Proud to Support Taste & Tribute 2025 ✨
Orange Photography is honored to sponsor video coverage for **Taste & Tribute**, the annual benefit gala supporting the Tibetan Aid Project and its mission to preserve Tibetan culture and wisdom.
Jack’s connection with this community spans **10+ years**, and supporting Buddhist nonprofits deeply aligns with our *Beyond the Cushion* project and our **Giving Back Program**, which offers pro-bono and discounted services to mission-driven organizations.
If you’re a nonprofit looking for photography or video support, we invite you to **apply for our Giving Back program** here:
👉 [https://orangephotography.com/aboutus/givingback/](https://orangephotography.com/aboutus/givingback/)
Let’s create impactful storytelling together.
#NonprofitSupport #GivingBack #CommunityImpact #TibetanAidProject #TasteAndTribute #BeyondTheCushion #MissionDrivenMedia #NonprofitPhotography #EventSupport #DoGoodCreateGood
