Insights and news

Photography & Industry Perspective

Ideas, techniques and perspectives on corporate photography and video, from lighting and gear to licensing, workflow and the future of visual media.

Gear tip: Photoflex backdrop stands

Gene X Hwang2026-10-23T18:25:45-07:00July 12th, 2012|

We’ve used a lot of different gear at the studio here, but one thing we had a recent problem with was our [...]

Pier 24 Photography

Gene X Hwang2026-10-23T18:25:51-07:00July 2nd, 2012|

Just last month we finally took our team out to explore Pier 24. If you haven’t heard about it, it’s an exhibition [...]

Shooting with the Gigapan

Gene X Hwang2026-10-23T18:25:57-07:00July 2nd, 2012|

I remember first seeing/hearing about the Gigapan when David Bergman shot with it at President Obama's inauguration (see the photo here and read [...]

Steam Whistle Brewery tour

Gene X Hwang2026-10-23T18:25:56-07:00June 12th, 2012|

On a recent trip to photograph up in Canada, we had a chance to stop by and check out Steam Whistle [...]

Review: My Kid Could Paint That (documentary)

Gene X Hwang2026-10-23T18:26:09-07:00May 31st, 2012|

Having seen Amir Bar-Lev's other work including The Pat Tillman Story, I was compelled to finally check out My Kid Could Paint [...]

Gala time!

Gene X Hwang2026-10-23T18:26:17-07:00May 29th, 2012|

It's coming up on a few exciting events that we're both sponsoring. The MPINCC Annual Gala & Silent Auction is on June [...]

Bay to Breakers photos wrap up!

Gene X Hwang2026-10-23T18:26:24-07:00May 24th, 2012|

We love Bay to Breakers and since our studio moved off the race path we hadn’t done a photo booth or photostation [...]

Review: Bottle Shock

Gene X Hwang2026-10-23T18:26:52-07:00May 17th, 2012|

Recently I saw Sideways again during a trip up to wine country as part of an incentive trip we were shooting. One [...]

Greenbuild conference and working with other green businesses

Gene X Hwang2026-10-23T18:26:59-07:00May 15th, 2012|

Coming up is the Greenbuild conference and we are super excited for it. As a San Francisco Green Business and the first [...]

Free resources

Plan better event content

Two practical downloads to help your team plan coverage, speed up delivery and turn one event into months of content.

Checklist · PDFFor production planning

Faster event photo and video delivery

An event media checklist that aligns your planning, production and creative teams before the event begins. Best used during production planning or vendor briefings.

What’s inside

Planning and logistics: coverage assignments, workspace and internet requirements.

Media management: onsite editing, secure backups and facial-recognition galleries.

Review and approvals: Frame.io workflows and same-day content approvals.

Free downloadGet the checklist

White paper · PDFFor content strategy

Turn one event into months of content

A strategic white paper that aligns media capture with long-term campaign goals before production begins, so every shot serves a broader purpose.

What’s inside

Strategy and planning: a framework to build your event-content strategy around multi-channel goals.

AI video workflows: an 8-step guide, with sample prompts, for turning long-form talks into short clips with tools like OpusClip, without losing brand safety.

Distribution playbooks: a 30-day post-event publishing plan for LinkedIn, TikTok, Instagram and email.

Governance and ROI: guidelines for asset management, approvals and measuring long-term content yield.

Free downloadGet the white paper

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