Marketing

Turn event photography and video into strategic marketing assets that work long after the event ends. Explore case studies featuring multi-year brand partnerships, custom stock libraries, headshot activations, and experiential campaigns, along with practical resources for transforming one event into months of multi-channel content. Our featured and latest insights cover AI-powered workflows, short-form video, image licensing, brand storytelling, asset management, and new ways to increase the reach and ROI of your visual content.

Meet Jonsi, our AI-powered assistant for event marketers and in-house marketing teams. Ask questions about photography, video, custom stock, content repurposing, licensing, and event activations—and quickly find ideas and resources to support your campaign goals, strengthen brand consistency, and maximize the value of every event.

Case Studies

Resources for Marketers

Great event media should do more than document the moment—it should fuel your marketing long after the event ends. Our resources help marketing teams plan photography and video around broader campaign goals, repurpose long-form content with AI, build effective multi-channel distribution plans, and establish clear workflows for approvals, asset management, brand governance, and ROI measurement.

Turn One Event into Months of Content

This strategic white paper helps you align media capture with long-term campaign goals before production begins, ensuring every shot serves a broader purpose.

What’s Inside:

  • Strategy & Planning: A framework to build your event-content strategy and align it with multi-channel goals.
  • AI Video Workflows: An 8-step guide (plus sample prompts) for transforming long-form speeches into short-form clips using tools like OpusClip, without losing brand safety.
  • Distribution Playbooks: A 30-day post-event publishing plan and packaging recommendations for LinkedIn, TikTok, IG, and email.
  • Governance & ROI: Guidelines for asset management, approvals, and metrics to measure long-term content yield.

Feature Insights

Latest Insights

Introducing AI-Retouched Headshot Activations

Introducing AI-Retouched Headshot Activations

At Orange,  we’re always innovating to offer event planners engaging, standout experiences—now on a nationwide scale. We’re excited to announce the launch of our cutting-edge, AI-powered headshot activations,...

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