How to Make Effective Videos for Event Planners & Marketers – Tips and Techniques
In this article we dive deeper into how to make effective videos that lead to more engagement and the specific techniques you can use in your next video project.
Fall 2023 Video Projects
We had the privilege of collaborating with the Trust for Public Land for their 50th anniversary celebration event in December. The gathering boasted an illustrious guest list, including the Mayor of San Francisco and other prominent figures. Our contribution involved delivering top-notch photo booth services and comprehensive video coverage, ensuring we captured the true essence of the celebration.
Secrets to Successful Headshot Station Activations
We recently engaged in one of our biggest headshot activations for Workday's SKO. Over the course of three days, we had six headshot stations and photographed about 2300 people! In the past year since the pandemic has subsided, we've done a lot of headshot activations and there a number of factors that make it a successful activation for the booking client as well as the end user (the subjects getting the headshots).
Winter 2023 Photography Studio Updates
The marketing team of Allianz engaged with us for their wonderful client reception at the venerable Ferry Building. Additionally, we were on the show floor at Riskworld interviewing their employees on video on how they support their clients in a risky world and how nice it was to be back in-person at these live events.
Recent Non-Profit Photography and Video Projects for Fall 2022
With so many corporate clients on our roster, it's always a nice change0up when we work with some of our favorite non-profits such as the World Wildlife Foundation. We had the chance to document one of their important events in NYC with regards to the challenges of plastic waste in the world.
Summer Highlights
We're excited to be working again with one of the industry leaders in large production management, Opus Agency. We've worked with them for many years prior to the pandemic and was grateful that we were about to serve them on a year-long engagement for Amazon Web Services. AWS hosts developer summits in numerous metropolitan cities and worked directly with us to manage their photo needs in all those markets.
Welcome back Norm!
Like the drinking buddy from Cheers, we're ecstatic to welcome back Norm (as in Normalcy!) in our industry. Of course, we're still crossing our fingers that there won't be another COVID variant that makes use take four steps backwards but with the volume of work we're doing for our old time clients, we expect that the worst is behind us!
Jack’s Southern Migration Tour
Jack embarked on a southern migration a few weeks ago to escape the Michigan winter and work on his multimedia project, Beyond the Cushion. Having been in lock down for the past several years like everyone else, this is the first time he is able to use this nimble conversion van for an extended period to efficiently travel and stay inconspicuous! It has been a fruitful journey being to interview a number of people for the project and see some of the less visited national parks! Here are a few small samples of the journey thus far.
Orange celebrates 22 years and establishes Midwest office
This month marks the 22nd anniversary of Orange Photography. As we reflect back on this wonderful journey of running a small business in an increasingly expensive city, it is not surprising that we have had to evolve with the times. From our earliest days of running the business out of our awesome Victorian flat in SOMA on the questionable Natoma Street to moving a few blocks away to 9th and Howard, we’ve had our fair share of […]
Southwest Highlights
The second segment of my epic road trip was in the Southwest and even though it was in the winter months, the weather was great during that time of the year. The great thing about the arid southwest is that things don't look that different compared to the summer. Undoubtedly my two favorite cities during this segment was Sedona and Santa Fe for different reasons. Like Bend OR, Sedona is a bit of any outdoor lover's dream with the vast array of things you can do almost year around. Meanwhile, Santa Fe had the hippie eclectic charm and spiritual energy that made me feel right at home. No doubt, I will spend more time in this part of the west in the future.